Overcoming a designer's fear of ambiguity: Discussing a research-driven redesign

Whether from testing designs or interviewing users, the ambiguity that arises from user research can seem intimidating for designers, which all too often makes us avoid it. It's a common experience for designers and design teams to have aspirations of being more research-driven, yet lack the confidence to make such an important shift. In the last couple of years at Wallapop, we began to place a higher emphasis on research, which meant our design team also became a research team. In this talk I will present a project of ours from last year - redesigning the app's navigation - and explain how during this project I went through a crash course in user research, fundamentally changing my approach to design. This talk is for designers who want to move towards not just doing more user research, but reframing themselves and their team as genuinely user focused.