Multiplatform Design: User reactions to non-native UI
Let's put our UX hats on and wrestle with the 1. tried and true versus the 2. fun and new. Not only do humans spend countless hours on their phones internalizing platform UI/UX nuances whether they want to or not, but we also spend hours in-app, experiencing and internalizing nested nuances. So, do modern users of 2020+ still need native design elements to confidently complete in-app tasks? Armed with guerilla usability tests and UX research, let's tackle this question that polarizes and effects us all.