Building and scaling a culture of AB testing

Product experimentation offers great potential for product teams to meet business goals and to build stronger teams. By replacing the fear of failure with the opportunity to learn, AB testing provides a safety net that encourages teams to take risks. When product ideas come from only a few members of the team, we limit opportunities for internal creativity and leadership. Experimentation invites all team members to participate in ideation while promoting ownership and entrepreneurship. Just a few years ago, AB testing wasn’t prevalent at Strava. In this talk, I will tell the story of how we built and scaled an experimentation culture that now runs several hundred AB tests a year. I will go into detail about the tools, technology and processes we have developed and how these changes have had a positive impact on our product teams.