Luky Primadani

Luky, who was formerly a visual designer, has nearly 9 years of career experience in various industries; from advertising & graphic design agency to tech companies. She started her digital career right after she moved to Berlin in 2014 and joined some tech startups ranging from car marketplace to SaaS. Currently, she's in the pursuit of her passion in the mobility business with FlixBus and decided to shift her focus from visual design into UX design and user research. Within the course of 1,5 year, she has succeeded in establishing user research and user-centric design process in FlixBus. She likes to challenge the status quo of an organization towards user-centricity and integrate this mindset to create impact within the product development teams and processes.